Success in a Competitive Healthcare Market
How Digital iMac's SEO and Lead Generation Strategy Powered Practo's Success in a Competitive Healthcare Market
Practo is a leading health-tech company that connects patients with healthcare professionals across India. Offering a range of services from online consultations to diagnostic tests and medicine delivery, Practo’s digital presence is essential for driving growth and customer acquisition.
The Challenge:
Practo faced intense competition in the healthcare sector and sought to improve its online visibility and lead generation. Despite having a large customer base, they struggled with:
Lower-than-expected search engine rankings for key medical and healthcare-related queries.
High competition for online traffic in health-related searches.
Difficulty in generating qualified leads for healthcare services.
Practo enlisted Digital iMac to overhaul their SEO strategy and significantly increase leads through organic traffic.
Objectives
Improve search engine rankings for high-value medical and health-related keywords.
Boost organic traffic to Practo’s website.
Generate qualified leads through optimized content and targeted SEO strategies.
Strategy
Digital iMac implemented a multi-faceted SEO and lead generation strategy for Practo:
Comprehensive SEO Audit:
Conducted a full audit of Practo’s website to identify technical issues that were affecting search engine rankings.
Optimized website speed, mobile responsiveness, and implemented schema markup for healthcare services.
Keyword Research & On-Page Optimization:
Identified high-traffic, high-intent keywords related to healthcare services and online consultations.
Optimized meta tags, headers, and internal links for better search engine visibility.
Created SEO-optimized landing pages for specific healthcare services (e.g., dental, dermatology, online consultations).
Content Strategy:
Developed informative and keyword-rich blog posts, articles, and FAQs that addressed patient queries.
Focused on creating content around high-intent keywords like “online doctor consultation,” “nearby clinics,” and “affordable diagnostics.”
Local SEO for Clinic Listings:
Optimized Practo’s local search presence by improving NAP (Name, Address, Phone number) consistency across local listings and directories.
Built localized content strategies to help Practo rank for “near me” searches.
Technical SEO Improvements:
Improved website architecture and navigation to ensure Google crawlers indexed pages efficiently.
Fixed crawl errors, reduced broken links, and enhanced overall user experience.
Lead Capture Optimization:
Implemented better call-to-action buttons across the website.
Introduced lead capture forms on key pages (e.g., doctor profiles, clinic listings) and reduced friction in the lead submission process.
Results
After implementing Digital iMac’s SEO and lead generation strategies, Practo saw a substantial increase in both web traffic and leads.
Increased Organic Traffic:
Practo’s organic traffic grew by 65% within 6 months, driven by high-ranking keywords in health-related queries.
Monthly organic visitors jumped from 500,000 to 825,000.
Improved Keyword Rankings:
50+ primary healthcare-related keywords ranked on the first page of Google, including competitive terms like “online doctor consultation,” “best clinics in [city],” and “top dentists.”
Lead Generation Growth:
Practo’s lead volume grew by 80%, generating an additional 20,000 leads per month from organic search alone.
Conversion rate on landing pages improved by 35% due to optimized content and clear CTAs.
Local SEO Success:
Local search rankings improved dramatically, resulting in a 50% increase in local consultations booked via the Practo platform.
Conclusion:
Digital iMac’s strategic approach to SEO and lead generation enabled Practo to dominate search results in a competitive healthcare market. The focus on keyword optimization, technical SEO improvements, and lead capture tactics resulted in a dramatic rise in both website traffic and qualified leads.
