Enhancements in Key Performance Metrics
The Partnership Between Baskin Robbins and Digital iMac Led to Remarkable Enhancements in Key Performance Metrics
Baskin Robbins, a globally recognized ice cream brand, wanted to amplify its digital presence and increase lead generation in key markets. With a long-standing reputation for delivering quality ice creams, Baskin Robbins needed a strategic partner who could align their digital marketing efforts with their brand growth goals. Enter Digital iMac, Best Digital Marketing Company in Bangalore, hired to enhance Baskin Robbins’ lead generation, optimize its search engine visibility, and drive engagement on social media platforms.
Objectives
Boost Lead Generation: Increase the number of high-quality leads through optimized digital channels.
Improve SEO Ranking: Enhance visibility on Google and other search engines for relevant keywords in targeted regions.
Increase Social Media Engagement: Strengthen the brand’s social media presence and engagement with the audience.
Drive Store Visits and Online Orders: Convert leads into physical store visits and online ice cream orders.
Challenges
Highly competitive food and beverage market.
A large and diverse target audience with varying preferences.
Building localized SEO strategies for different regions.
Increasing digital engagement in a crowded social media landscape.
Solution by Digital iMac
Comprehensive SEO Strategy
Digital iMac initiated an SEO audit to identify gaps in Baskin Robbins’ online presence. By refining the website structure, improving on-page SEO, and creating content aligned with high-intent keywords, Digital iMac was able to drastically improve organic traffic.
Keyword Optimization:
Targeted local keywords such as “best ice cream near me,” “ice cream cake delivery,” and “Baskin Robbins flavors.”
Content Marketing:
Developed blog content and landing pages featuring seasonal flavors, popular products, and ice cream trends.
Local SEO:
Optimized Google My Business listings for multiple locations, increasing local visibility.
Results
The collaboration between Baskin Robbins and Digital iMac resulted in significant improvements across multiple key metrics.
Lead Generation:
Increase in Leads: 150% increase in the number of quality leads within the first 6 months.
Lead Conversion Rate: Achieved a lead-to-customer conversion rate of 25%, higher than the industry average.
SEO Performance:
Organic Traffic: 70% increase in organic traffic year-over-year.
First-Page Keywords:
85% of targeted keywords ranked on the first page of Google.
Local SEO Impact:
A 40% rise in local search inquiries for store locations and “ice cream delivery.”
Social Media Growth:
Engagement Rate: Social media engagement grew by 60%, with viral campaigns generating over 10,000 customer interactions.
Follower Growth: Baskin Robbins’ Instagram and Facebook pages saw a combined increase of 50,000 new followers.
Ad Performance: Paid social ads delivered a 12x ROI, primarily driven by highly targeted ads for limited-time promotions.
Store Visits and Online Orders:
Store Traffic: A 35% increase in foot traffic was observed in key locations following digital campaigns.
Online Orders: 45% increase in online ice cream cake orders during campaign periods.
Conclusion
By partnering with Digital iMac, Baskin Robbins successfully strengthened its digital presence, driving a substantial increase in leads, website traffic, and customer engagement. The tailored strategies in SEO, SMM, and lead generation enabled Baskin Robbins to capture new market segments and convert digital interactions into real-world sales.
Digital iMac’s data-driven approach and in-depth understanding of Baskin Robbins’ brand values played a pivotal role in delivering these results, positioning the ice cream giant for sustained growth in the digital landscape.
