Driving Real Estate Success
Salarpuria - Driving Real Estate Success through Digital iMac’s Strategic Digital Marketing

Client Overview:
Salarpuria, one of the leading real estate developers in India, is renowned for its world-class residential and commercial properties. The company has been pivotal in shaping India’s urban skyline with high-quality real estate developments. Their challenge was to reach an increasingly digital audience, generate high-quality leads, and maintain a competitive edge in a rapidly evolving market.
Challenges Faced:
Despite its strong brand presence, Salarpuria Sattva faced challenges in generating high-quality leads in the digital space. Traditional marketing strategies, though effective, were expensive and provided diminishing returns. The real estate market’s shift toward digital demanded an innovative and targeted approach to online marketing.


How We Work – The Solution
Salarpuria partnered with Digital iMac, specializing in real estate lead generation and brand building. The focus was on deploying a comprehensive digital marketing strategy that aligned with the company’s goals and catered to the unique challenges of the real estate sector.

Digital iMac’s Strategy Deployed with leads Nurturing
Lead Generation Success: Through Digital iMac’s integrated digital marketing strategy, Salarpuria saw a 50% increase in qualified leads within the first three months.
Improved ROI: With a more targeted and data-driven approach, the company experienced a 30% decrease in cost-per-lead as compared to traditional marketing methods.
Brand Visibility: Salarpuria online presence grew significantly, with organic traffic improving by 40%, and social media engagement rising by 60%.
Higher Conversions: The lead nurturing and remarketing efforts paid off with a 25% higher conversion rate, translating into higher sales.
Enhanced Customer Engagement: The creative content marketing strategy led to a 50% increase in customer interaction, particularly through virtual walkthroughs and video content.
Conclusion:
By leveraging Digital iMac’s expertise in real estate digital marketing, Salarpuria not only strengthened its online presence but also dramatically increased its lead generation and sales. The data-driven approach, combined with targeted advertising and innovative content strategies, helped Salarpuria Sattva stay ahead of its competitors in the highly competitive real estate market.
Through this partnership, Digital iMac demonstrated how a strategic and integrated digital marketing approach can deliver measurable success, improving the bottom line for real estate developers like Salarpuria.

Key Achievement Stats from Digital iMac
Tailored Multi-Channel Marketing Strategy
Digital iMac Developed a Tailored Multi-Channel Marketing Strategy Aligned with Omegas Tours & Travel Goals

Omegas Tours & Travels, a leading travel agency specializing in bespoke international and domestic travel packages, sought to expand its client base by improving lead generation efforts. Despite a strong portfolio, Omega’s Tours faced a plateau in acquiring new customers due to rising competition and insufficient digital marketing efforts. Omega’s Tours partnered with Digital iMac, best digital marketing company in bangalore, to streamline its lead generation strategy and increase high-quality travel inquiries.
Challenges
Inefficient Lead Generation: Omegas Tours & Travels’ existing strategies lacked scalability and personalization. Organic traffic was stagnant, and paid campaigns had a low conversion rate.
Lack of Data-Driven Insights: Their marketing efforts lacked proper analysis and A/B testing, which hindered optimization of campaigns.
Increasing Competition: As travel agencies flocked online, the competitive landscape demanded more targeted marketing and brand differentiation.



Objectives
Increase qualified leads by 50% within 3-4 Months.
Improve lead-to-customer conversion rate.
Build a sustainable, scalable lead generation pipeline using both organic and paid channels.
Solution by Digital iMac
Digital iMac created a customized, multi-channel digital marketing strategy tailored to Omega’s Tours’ goals. This included optimizing paid advertising campaigns, SEO enhancements, content marketing, and lead nurturing processes.
Omega’s Tours’ click-through rate (CTR) increased by 60%, while cost per lead (CPL) decreased by 35%, ensuring a higher ROI on ad spend.
Organic traffic grew by 48% within 6 months, with a 20% increase in time spent on the website, which contributed to higher engagement and conversions.
The conversion rate from landing pages improved by 25%.
Results
After 6 months of collaboration, Omega’s Tours saw significant improvements in lead generation and conversions:
Qualified leads increased by 75%, exceeding the original target of 50%.
Lead-to-customer conversion rate increased from 10% to 18%.
Total leads generated: 2,500 new leads within 6 months.
PPC ROI improved by 120%.
Organic traffic up by 48%, leading to sustained growth even after paid campaigns.

Key Achievement Stats from Digital iMac
Enhancements in Key Performance Metrics
The Partnership Between Baskin Robbins and Digital iMac Led to Remarkable Enhancements in Key Performance Metrics

Baskin Robbins, a globally recognized ice cream brand, wanted to amplify its digital presence and increase lead generation in key markets. With a long-standing reputation for delivering quality ice creams, Baskin Robbins needed a strategic partner who could align their digital marketing efforts with their brand growth goals. Enter Digital iMac, Best Digital Marketing Company in Bangalore, hired to enhance Baskin Robbins’ lead generation, optimize its search engine visibility, and drive engagement on social media platforms.
Objectives
Boost Lead Generation: Increase the number of high-quality leads through optimized digital channels.
Improve SEO Ranking: Enhance visibility on Google and other search engines for relevant keywords in targeted regions.
Increase Social Media Engagement: Strengthen the brand’s social media presence and engagement with the audience.
Drive Store Visits and Online Orders: Convert leads into physical store visits and online ice cream orders.

Challenges
Highly competitive food and beverage market.
A large and diverse target audience with varying preferences.
Building localized SEO strategies for different regions.
Increasing digital engagement in a crowded social media landscape.

Solution by Digital iMac
Comprehensive SEO Strategy
Digital iMac initiated an SEO audit to identify gaps in Baskin Robbins’ online presence. By refining the website structure, improving on-page SEO, and creating content aligned with high-intent keywords, Digital iMac was able to drastically improve organic traffic.
Keyword Optimization:
Targeted local keywords such as “best ice cream near me,” “ice cream cake delivery,” and “Baskin Robbins flavors.”
Content Marketing:
Developed blog content and landing pages featuring seasonal flavors, popular products, and ice cream trends.
Local SEO:
Optimized Google My Business listings for multiple locations, increasing local visibility.
Results
The collaboration between Baskin Robbins and Digital iMac resulted in significant improvements across multiple key metrics.
Lead Generation:
Increase in Leads: 150% increase in the number of quality leads within the first 6 months.
Lead Conversion Rate: Achieved a lead-to-customer conversion rate of 25%, higher than the industry average.
SEO Performance:
Organic Traffic: 70% increase in organic traffic year-over-year.
First-Page Keywords:
85% of targeted keywords ranked on the first page of Google.
Local SEO Impact:
A 40% rise in local search inquiries for store locations and “ice cream delivery.”
Social Media Growth:
Engagement Rate: Social media engagement grew by 60%, with viral campaigns generating over 10,000 customer interactions.
Follower Growth: Baskin Robbins’ Instagram and Facebook pages saw a combined increase of 50,000 new followers.
Ad Performance: Paid social ads delivered a 12x ROI, primarily driven by highly targeted ads for limited-time promotions.
Store Visits and Online Orders:
Store Traffic: A 35% increase in foot traffic was observed in key locations following digital campaigns.
Online Orders: 45% increase in online ice cream cake orders during campaign periods.

Conclusion
By partnering with Digital iMac, Baskin Robbins successfully strengthened its digital presence, driving a substantial increase in leads, website traffic, and customer engagement. The tailored strategies in SEO, SMM, and lead generation enabled Baskin Robbins to capture new market segments and convert digital interactions into real-world sales.
Digital iMac’s data-driven approach and in-depth understanding of Baskin Robbins’ brand values played a pivotal role in delivering these results, positioning the ice cream giant for sustained growth in the digital landscape.
Key Achievement Stats from Digital iMac
Enhancing Lead Quality and Boosting Conversions
Unlocking ROI: How Profx Maximized Digital Marketing Investments with Digital iMac, Enhancing Lead Quality and Boosting Conversions

When Profx, a B2B-focused company, partnered with Digital iMac for lead generation and SEO, they aimed to enhance their online presence and drive high-quality leads. With Digital iMac’s expertise in SEO optimization and targeted PPC campaigns, the results were outstanding.

Key Strategies Deployed

SEO Optimization: Digital iMac enhanced Profx’s website by improving on-page content, focusing on keyword research and competitor analysis to capture relevant organic traffic. This significantly boosted the site’s ranking for high-intent keywords in the B2B space.
PPC Campaigns: A well-targeted Google Ads strategy was implemented to drive paid traffic with high conversion potential. Ad copy and landing pages were optimized for maximum relevance and engagement.
Lead Qualification: Digital iMac set up new lead forms and optimized the existing ones, ensuring that all leads generated through the website were pre-qualified, improving the sales funnel’s efficiency.
Results Achieved:
45% Increase in lead conversion from organic traffic
180% Increase in organic traffic within the first 3 months
25% Higher Quality Leads through enhanced form submissions
22% Boost in service requests from optimized landing pages
Profx saw significant ROI from their digital marketing investment, with improved lead quality and increased conversions, helping to streamline their sales pipeline.
These results exemplify the importance of a cohesive SEO and PPC
strategy in driving not just traffic but meaningful, qualified leads for B2B companies.

Key Achievement Stats from Digital iMac
Growth with SEO and Lead Generation Strategies
Body Craft Achieves Major Growth with Digital iMac’s SEO and Lead Generation Strategies

Body Craft is a leading wellness and beauty chain, offering services ranging from hair and skincare treatments to spa therapies across multiple locations. Despite having a strong offline presence, Body Craft faced challenges in generating quality leads through its online channels and improving its digital visibility in an increasingly competitive market.
Challenges Faced by Body Craft:
Low Online Visibility: Although Body Craft was well-known locally, it struggled to rank high on Google search results for targeted keywords like “salon near me,” “spa services,” and “skincare treatments.”
Poor Lead Generation: Their website traffic was not converting into qualified leads, and they were missing out on potential customers.
Competition: With new beauty salons and wellness centers offering services at competitive rates, Body Craft needed a robust digital strategy to stand out.


Solution Provided by Digital iMac
Digital iMac was hired to create and implement an SEO-driven lead generation strategy focused on improving Body Craft’s online presence and generating qualified leads. The approach involved the following key elements:
Comprehensive SEO Overhaul:
Keyword Research: Digital iMac conducted in-depth keyword research, identifying high-intent keywords like “luxury spa services,” “best beauty salon,” and location-specific queries.
On-Page SEO: Optimization of Body Craft’s website with improved meta tags, headings, and internal linking. This helped search engines better understand the relevance of the pages.
Technical SEO: Enhancements to website speed, mobile optimization, and fixing crawl errors to improve user experience and search engine indexing.
Content Strategy: Creation of SEO-optimized blogs, service pages, and engaging content that answered customer pain points, leading to increased traffic.

Lead Generation Campaigns:
Landing Pages: Digital iMac designed and optimized dedicated landing pages for specific services like “hair treatments,” “bridal makeup,” and “men’s grooming.” These pages featured clear calls-to-action (CTAs), resulting in better conversions.
Google Ads & Local SEO: To attract local customers, Digital iMac ran targeted Google Ads, focused on geo-specific search terms. In parallel, they improved Body Craft’s local SEO strategy by optimizing Google My Business profiles.
Email Marketing & Retargeting: Implementing email drip campaigns and retargeting ads for visitors who had shown interest but hadn’t converted, nurturing them toward becoming paying customers.
Results Achieved
After implementing Digital iMac’s SEO and lead generation strategies over a 6-month period, Body Craft saw significant improvements:
Increase in Organic Traffic:
150% rise in organic website traffic, with top-ranking keywords appearing in the first 5 results on Google.
30% increase in website sessions from new users.
Growth in Lead Generation:
The number of leads increased by 45% within 3 months.
In total, Body Craft received 500+ high-quality leads over the course of 6 months.
Lead conversion rate improved by 20%, resulting in 150+ new clients for their premium services.
Higher ROI on Digital Marketing:
Body Craft’s digital marketing ROI increased by 30%, with lower costs per lead compared to previous campaigns.
Their Google Ads campaigns generated a 20% higher click-through rate (CTR) due to better ad targeting and landing page optimization.

Key Achievement Stats from Digital iMac
Successful Digital Marketing Transformation
How Digital iMac's Partnership Drove a Successful Digital Marketing Transformation for Reliance Fresh

Reliance Fresh, one of India’s leading grocery and supermarket chains, was looking to expand its customer base and boost its online presence. As more customers transitioned to online shopping, Reliance Fresh wanted to capture a larger share of this digital audience. They partnered with Digital iMac, a digital marketing agency, to develop a strategic approach for lead generation, digital advertising, and online customer engagement.
Digital technology has made our world more transparent and interconnected, posing new challenges and opportunities for every business. A holistic, user-centric perspective is what truly sets one apart.


Challenges
Reliance Fresh faced several challenges in its digital marketing efforts:
Low online visibility: Despite being a well-known brand, their digital presence did not attract sufficient traffic or generate leads.
High competition: With the rise of other online grocery platforms, Reliance Fresh needed to differentiate itself in a crowded market.
Targeting and segmentation: They lacked precise targeting strategies to reach the right audience.
Lead nurturing: While they had a customer base, they struggled to convert potential leads into loyal, repeat customers.

Strategy by Digital iMac
Digital iMac adopted a comprehensive digital marketing and lead generation strategy to meet Reliance Fresh’s goals. Here’s how they approached it:
Lead Generation through Targeted Advertising
SEO & Content Marketing
Social Media Marketing & Engagement
Email Marketing for Lead Nurturing.
Conversion Rate Optimization (CRO)
Digital iMac worked on improving the user experience (UX) and simplifying the checkout process on Reliance Fresh’s website and app, reducing cart abandonment rates. A/B testing was used to identify high-performing versions of landing pages and ad creatives.
Results Achieved
Lead Generation: 50% increase in qualified leads within 4 months (target achieved 2 months ahead of schedule).
Organic Traffic: 40% boost in organic search traffic due to SEO optimization.
Social Media Growth: 35% increase in followers and 60% rise in engagement.
Conversion Rates: 30% improvement in conversion rates, contributing to higher sales.
Customer Retention: 20% growth in customer retention through email marketing and loyalty campaigns.
Revenue Growth: Overall, the strategic campaigns resulted in a 25% increase in online sales revenue over a 6-month period.
The partnership between Reliance Fresh and Digital iMac resulted in a successful transformation of Reliance Fresh’s digital marketing efforts. By implementing targeted lead generation strategies and optimizing digital channels, Digital iMac helped Reliance Fresh not only achieve but exceed its goals. The ongoing campaigns continue to drive both online sales and customer loyalty, ensuring long-term business growth in the highly competitive retail industry.
Key Achievement Stats from Digital iMac
Online Presence Revitalized
Lenore Apparel's Online Presence Revitalized: How Digital iMac's Strategic Website Design and Development Transformed Their Brand

Lenore Apparel is a rising fashion brand known for its innovative designs and commitment to sustainable practices. As the brand grew, Lenore Apparel recognized the need for a modern, user-friendly website that would reflect its brand identity, showcase its collections, and enhance the overall customer experience. To achieve this goal, they partnered with Digital iMac, a leading digital marketing and website design agency.
Objectives
Lenore Apparel aimed to:
Enhance User Experience: Create an intuitive website that is easy to navigate, ensuring customers can find products effortlessly.
Improve Aesthetic Appeal: Develop a visually striking website that aligns with the brand’s identity and values.
Increase Online Sales: Optimize the website for e-commerce to boost conversion rates and sales.
Implement Responsive Design: Ensure the website is mobile-friendly, catering to a growing number of mobile shoppers.


Strategy
Digital iMac approached the project with a comprehensive strategy that included:
In-depth Consultation: Digital iMac held several meetings with the Lenore Apparel team to understand their vision, target audience, and specific requirements.
Research & Analysis: Conducted a competitive analysis and user research to identify best practices in the fashion industry and areas for improvement on the existing website.
Wireframing & Prototyping: Created wireframes and prototypes to visualize the layout and functionality of the new site, allowing for feedback before full development.
Design Development: Crafted a modern, elegant design that reflects Lenore Apparel’s ethos, incorporating brand colors, typography, and high-quality imagery of their collections.
E-commerce Optimization: Integrated an e-commerce platform that streamlines the shopping experience, including features like product filters, secure checkout, and multiple payment options.
Responsive Design Implementation: Ensured that the website is fully responsive, providing an optimal viewing experience across all devices.

Implementation
After finalizing the design, Digital iMac executed the following steps:
Developed the website using a robust content management system (CMS) that allowed for easy updates by the Lenore Apparel team.
Implemented SEO best practices, optimizing product descriptions, meta tags, and alt text to enhance visibility on search engines.
Conducted thorough testing across various devices and browsers to ensure functionality and performance.
Provided training to the Lenore Apparel team on how to manage and update the website effectively.
Results
The partnership between Lenore Apparel and Digital iMac yielded significant results, including:
Enhanced User Experience: Customer feedback indicated a marked improvement in navigation and overall satisfaction with the site’s usability.
Increased Aesthetic Appeal: The visually appealing design received positive reviews on social media, enhancing brand perception.
Boost in Online Sales: Within three months of the launch, Lenore Apparel saw a 30% increase in online sales compared to the previous quarter.
Mobile Traffic Growth: Mobile traffic increased by 50%, attributed to the responsive design and improved user experience on mobile devices.
Improved Search Engine Visibility: The website began ranking higher for targeted keywords, leading to a 40% increase in organic traffic.
Conclusion
Digital iMac successfully transformed Lenore Apparel’s online presence with a strategic approach to website design and development. By focusing on user experience, aesthetic appeal, and e-commerce optimization, Digital iMac not only helped Lenore Apparel achieve its objectives but also positioned the brand for future growth in the competitive fashion industry.
Future Plans
Lenore Apparel plans to continue working with Digital iMac for ongoing website updates, digital marketing strategies, and e-commerce enhancements to further capitalize on their growing online presence.
Key Achievement Stats from Digital iMac
Success in a Competitive Healthcare Market
How Digital iMac's SEO and Lead Generation Strategy Powered Practo's Success in a Competitive Healthcare Market

Practo is a leading health-tech company that connects patients with healthcare professionals across India. Offering a range of services from online consultations to diagnostic tests and medicine delivery, Practo’s digital presence is essential for driving growth and customer acquisition.
The Challenge:
Practo faced intense competition in the healthcare sector and sought to improve its online visibility and lead generation. Despite having a large customer base, they struggled with:
Lower-than-expected search engine rankings for key medical and healthcare-related queries.
High competition for online traffic in health-related searches.
Difficulty in generating qualified leads for healthcare services.
Practo enlisted Digital iMac to overhaul their SEO strategy and significantly increase leads through organic traffic.


Objectives
Improve search engine rankings for high-value medical and health-related keywords.
Boost organic traffic to Practo’s website.
Generate qualified leads through optimized content and targeted SEO strategies.

Strategy
Digital iMac implemented a multi-faceted SEO and lead generation strategy for Practo:
Comprehensive SEO Audit:
Conducted a full audit of Practo’s website to identify technical issues that were affecting search engine rankings.
Optimized website speed, mobile responsiveness, and implemented schema markup for healthcare services.
Keyword Research & On-Page Optimization:
Identified high-traffic, high-intent keywords related to healthcare services and online consultations.
Optimized meta tags, headers, and internal links for better search engine visibility.
Created SEO-optimized landing pages for specific healthcare services (e.g., dental, dermatology, online consultations).
Content Strategy:
Developed informative and keyword-rich blog posts, articles, and FAQs that addressed patient queries.
Focused on creating content around high-intent keywords like “online doctor consultation,” “nearby clinics,” and “affordable diagnostics.”
Local SEO for Clinic Listings:
Optimized Practo’s local search presence by improving NAP (Name, Address, Phone number) consistency across local listings and directories.
Built localized content strategies to help Practo rank for “near me” searches.
Technical SEO Improvements:
Improved website architecture and navigation to ensure Google crawlers indexed pages efficiently.
Fixed crawl errors, reduced broken links, and enhanced overall user experience.
Lead Capture Optimization:
Implemented better call-to-action buttons across the website.
Introduced lead capture forms on key pages (e.g., doctor profiles, clinic listings) and reduced friction in the lead submission process.
Results
After implementing Digital iMac’s SEO and lead generation strategies, Practo saw a substantial increase in both web traffic and leads.
Increased Organic Traffic:
Practo’s organic traffic grew by 65% within 6 months, driven by high-ranking keywords in health-related queries.
Monthly organic visitors jumped from 500,000 to 825,000.
Improved Keyword Rankings:
50+ primary healthcare-related keywords ranked on the first page of Google, including competitive terms like “online doctor consultation,” “best clinics in [city],” and “top dentists.”
Lead Generation Growth:
Practo’s lead volume grew by 80%, generating an additional 20,000 leads per month from organic search alone.
Conversion rate on landing pages improved by 35% due to optimized content and clear CTAs.
Local SEO Success:
Local search rankings improved dramatically, resulting in a 50% increase in local consultations booked via the Practo platform.
Conclusion:
Digital iMac’s strategic approach to SEO and lead generation enabled Practo to dominate search results in a competitive healthcare market. The focus on keyword optimization, technical SEO improvements, and lead capture tactics resulted in a dramatic rise in both website traffic and qualified leads.